CreateAthon Senior Capstone Class Brainstorms with Industry Professionals

Several advertising, communication and art direction professionals joined teams of Collegiate seniors enrolled in the Senior Capstone class, CreateAthon on Campus, for a day of brainstorming. As part of the Capstone, teams of students are working in partnership with four Richmond-area nonprofits to enhance each organizations’ impact through effective marketing.
Industry professionals participating included Peyton Rowe, Executive Director of CreateAthon and associate professor of advertising, VCU; Shelley Daughtrey, Senior Account Director, West Cary Group;  Kim Keate, Strategic Planner, Free Agents Marketing; Rachel Everett, Creative Director, EVERGIB; and Natalie Greenberg, Director of Strategic Communications,

CreateAthon, a national nonprofit pro bono marketing marathon, “harnesses skills-based superpowers for social good.” Collegiate partnered locally with CreateAthon@VCU, a volunteer program that gives students the opportunity to use their creative talents to help fulfill the marketing needs of nonprofits in the Richmond community.