Capstone Students Take On Real-World Marketing Challenge

Collegiate seniors in the CreateAthon Capstone class took part in a marketing workshop facilitated by Brand Innovation and Marketing Consultant Dave Clemans. Students experienced a hands-on, real-world marketing challenge to promote, the National Hockey League's streaming service. The seniors learned about Mr. Clemans' creative process in developing taglines and media tactics. These skills will prove invaluable as the students begin their own creative marketing work for local nonprofit companies in Richmond.