Director of Marketing and Communications

Collegiate School is seeking a Director of Marketing and Communications who will have primary responsibility for the development of the Schools marketing and communications strategy and will supervise its implementation. Additionally, the Director will provide organizational leadership with marketing and communications operations and staff development for cohesive teaming for a fully integrated plan. The Director will report to leadership in Development and Enrollment Management.
This position represents a singular opportunity for a strategic communications professional to help the School be its most dynamic. We are seeking a leader with experience building and nurturing a highly professional marketing and communications team and supporting their development as strategic communicators through mentorship and professional development. The Director of Marketing and Communications must also possess superior oral and written communication skills and be fluent in cross-platform communications. Under the Director’s leadership, the marketing communications team will be responsible for carrying out a comprehensive, sophisticated and complex multi-channel marketing plan.

We expect the initiatives listed below will have priority within the Schools marketing and communications strategy:
 
Positioning
 
Building internal and external awareness and understanding of the School and of the unique student opportunities resulting from the experiences. Key audiences will include the Schools faculty and staff, alumni, parents (prospective and current), and enrollment influencers in the Richmond community. We expect that the Director will work closely with senior staff to develop this plan.
 
Philanthropy
 
Developing a communications strategy or strategies that support the School’s on-going philanthropic
initiatives and upcoming advancement efforts.  The Director will work closely with the Schools development leadership to develop and implement integrated and compelling communications strategies that serve Collegiate’s short- and long-term philanthropic goals.
 
Identity
 
Exploring a visual identity/system and messaging platform that serves the School in applications such
as its website and in coordinated marketing efforts. Note: The School is currently developing a cohesive narrative about the distinctive advantages offered by a Collegiate education.
 
Enrollment
 
Overseeing the development of a multi-plank case for enrollment.  The enrollment case will be a day-to-day and strategic initiative of the office and talent therein.
 
Other Duties:
  • Lead and manage the Communications team by providing clear vision, objectives and timely and relevant feedback regarding expectations of work performance that support the Communications office and its activities in meeting defined goals.
  • Is a visible and known presence in the life of the School.
 
Successful Candidates will possess the following credentials
  • Bachelor’s degree required (Master’s degree preferred)
  • Proven organizational leadership and success in a marketing communications environment
  • Superior written and verbal communication skills, coupled with highly developed interpersonal skills
  • Fluency in cross-platform communications
  • An understanding of school communities
  • Over five years of experience in marketing in philanthropic landscapes
  • Ability to work in fast-paced, deadline-driven environment
  • Proven ability to work with multiple constituencies
Collegiate School is an independent, JK-12 college preparatory, coeducational school with over 1,600 students in Richmond, VA. The School is a community of learners committed to seeking and welcoming students, faculty and staff who represent the multicultural community and world in which we live. We believe that the education we offer in our School is greatly enhanced when many traditions, backgrounds, and perspectives are given expression in school activities. We aspire to create an inclusive environment that promotes engaged citizenship and encourages compassionate leadership. Our concept of diversity and multiculturalism is dynamic and serves a vision at Collegiate where all members of the community find in our School a sense of belonging and a supportive place to reach their full potential.
The School is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, gender (including pregnancy), age, religion, national origin, ancestry, sexual orientation, disability, veteran or military status, marital status, genetic information, or any other status protected by applicable law. Employment decisions at the School are based on merit, qualifications and skills.
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